How to comply with the new EU Cookie Law
Published by Tom Perkins on 26th June 2012
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With recent changes in EU law, in particular the so called ‘cookie law’, all website owners now have to ensure that their website complies with the ICO’s guidance. Read on to find out more and see the solution we’re recommending to our clients.
Hold on, what’s a cookie?
That’s a good place to start. A cookie is a very small text file that a website can place on your computer which, in simple terms, allows the website to remember stuff. They can be used to make a website remember that you’ve visited the site before and therefore do clever things like remember your preferences or your login information to save you typing it again.
When did the law come into effect?
The new ‘Cookie Law’ started with the EU Privacy and Electronic Communications Directive being modified in 2009 to try to make things safer for website users. This was then imported into UK law, with guidance provided by the ICO, in May 2011 with website owners being given 12 months to comply. The deadline for compliance was 26th May 2012.
So what does the new law say?
In the UK guidance that was provided in May 2011, it stated that in order to comply all UK websites required EXPLICIT consent. That means that websites wouldn’t be allowed to place any cookies on a users computer unless they had explicitly given their permission to do so. Just hours before the new law came into effect, the ICO updated their advice to state that IMPLIED consent is now acceptable. This was definitely a sensible decision, as the web would simply grind to a halt if cookies were not allowed unless explicitly allowed.
So what’s the solution to comply with the new law?
And the best bit…
How much does all this cost?
For our evolve clients, it’s costs absolutely nothing as all updates are provided free of charge. For our other clients, we’re offering this update for £199 (+VAT). If you’re not currently a Custom Studio client, don’t worry, simply give us a call on 01264 735 333 and we can talk you through how we can help you and your website comply.
So what do you think?
As always, we’d love to hear what you think using the comments section below. Do you think the new law is a good thing? Do you even care? Did you know what a cookie was before this legislation came into effect? Please let us know your thoughts below.
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