Furlong produce management information software for Independent Schools. Furlong approached us to create a new brochure that could act as an introduction to the company, and encourage prospects to find out more.
The challenge came from making Furlong stand out in a crowded and competitive marketplace. The main differentiator that Furlong possess is the extremely high level of service and support that they provide their clients.
We made the most of this through the use of client testimonials, re-assuring prospects that this is a solution that their peers not only recommend but also found it easy to switch to. To finish the brochure off, we used visual styling and tone of voice that reflected the school environment such as lined paper, handwriting and highlights.
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