The Background:

SR Toomer & Co. are a young, dynamic and modern firm of accountants. They offer a range of proactive accountancy and bookkeeping services.

The Challenge:

When creating a brand to represent the company, we had to strike a delicate balance of combining a fresh, modern look with a feeling of trust and re-assurance that one requires from their accountants.

The Solution:

The brand we created uses a traditional navy blue (well suited to the financial sector) combined with an energetic cyan colour. We then also blended the modern typographic treatment of the main words with a classic 'serif' ampersand. The end result is a logo that skillfully combines feelings of trust with a young and exciting image.