The Background:

Trafalgar Way is a cycling event, created by Zing Event Management, that follows the historic 'Trafalgar Way' from Falmouth to London.

The Challenge:

The challenge with this project was to combine a number of concepts. These included the need to be able to instantly see this was a cycling event, plus the need to communicate movement and energy.

The Solution:

The logo we created combined these in an effective way, giving a strong logo that cleverly combined a number of elements. These elements could then be used individually when required, giving a range of items that can be used to brand the event.