The Background:

Zing Event Management offers events and training to companies taking part in, or wishing to organise, team-building, adventure races and events.

The Challenge:

The nature of the company's business dictated that the identity we created for them had to be full of energy, but also appear professional to allow them to be respected when dealing with large companies.

The Solution:

We created an energetic logo for Zing by using lively colours, such as lime green, and by creating a tail to the letter 'g' that suggested the energy of a coiled spring. The logo has been a huge success, as has Zing Event Management.